Our platform for the beloved breakfast mainstay, “BAGELS WITH CHUTZPAH,” Combined a sense of tradition with a modern swagger schtick.
Agency: 1 Trick Pony
Partners: Rob Reed, Keith Pizer
Brand & Direction: Patrick Macomber
Account Direction: Isaac Klein
Designers: Ron Bachelor, Dan Gretta
With every other person in the Financial District carrying around a bag that’s synonymous with the best bagels in the city, this brand won’t stop rolling anytime soon.
