PENN ATHLETICS CAMPAIGN
The University of Pennsylvania Athletics approached us with an ambitious fundraising goal to garnish the growth of their various athletics programs. We built a microsite that showcases their cause for fundraising, and success stories built from their cause. Our vision was to create a web experience that was equal parts engaging and informative.
ART DIRECTION
A new look was captured for the campaign inspired by “Penn Grit” and the schools heritage.
CAMPAIGN WEBSITE
