Circular Library is an open source, open book, open platform built to open minds and inspire a circular movement.

Flagship set out to help refocus, reframe, and redesign their identity to make them more than a clothing store, but the front door to a circular movement.

This required going deep into the lifestyle without losing a sense of heightened fashion and taste. This is where we uncovered the brand essence.

Bridging the gap between the cultures of libraries - places you can research, learn, and take in new insights and ideas, and fashion houses, we invited members of the community to “WEAR YOUR STORY.”

This gave us an edge in telling the story of provenance, reuse, and sharing in a circular movement. Now, in a crowded landscape high fashion and greenwashed brands, Circular Library stands tall as an invitation to not just look good, but feel good doing it.