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The Penn Libraries is a leading network of Libraries in the university space. They wanted to refresh their communication, but we wanted to use them as a platform for redefining the resource for people all together. The Libraries aren't a museum for books, they're a time machine of sorts, complete with guides to take you wherever and whenever you want to be.

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Client: The Penn Libraries
Agency: 160over90
Executive Creative Director: Cory McCall
Creative Director: Patrick Macomber
Senior Designer: Matt Gribben
ACD: Elliot LeBeouf
Account Supervisor: Melissa Liebman

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Brand Identity