As Texas Tech University embarked on their first ever comprehensive campaign, my team created a name, concept, visual system and activations to inspire audiences to engage and give.

ON & ON honors the possibilities yet to come, and pays homage to the legacies of those who came before us. Inspired by endless horizons and relentless determination, this campaign captures the unique spirit and sense of place that define Texas Tech.

Check out the website.

Agency - 160over90
SVP Video - Anderson Bradshaw
Exec. Creative Director - Patrick Macomber
Executive Producer - Justin Padilla
Executive Producer - Alexandra Beni
Video Operations - Andrew Nigrelli
VP, Client Development - Jaclyn Corr
Account - Kristen Westervelt
VP, GCD - Howard Hill
ACD, Design - Jessica Eversmeyer
ACD, Copy - Ted Quann
CD, Experiential - Matt Tornetto

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Brand Identity