Whenever. Wherever. However. That’s how a good time should be had. And that’s what all the dude-centric, aproned RTD cocktail companies forgot to solve for. The moment after the first sip. Crack a can, and you’re committed. The drink decides when you’re done.
Then three sisters spent six years deciding otherwise.
Nicole, Natalie, and Eva Elattrache tested hundreds of recipes chasing a premium cocktail that could actually move the way life does. Resealable. Spill-proof. Ready when you are, not the other way around. A cocktail that actually tastes like your favorite cocktail. Not too sweet, not too boozy. Just perfect. They had the product. They had the name, Triply, born from their sisterhood and the shared adventures behind it.
What they needed was a brand.
It’s Right Now Somewhere
The Opportunity
In a market dominated by cans, the pouch isn’t just different packaging. It’s a better way to live in the moment. You sip it, seal it, come back to it. The drink fits around your life instead of interrupting it. That’s a small change with big implications, and nobody in the premium space had claimed it yet.
The Process
The best moments don’t pause while you finish your drink.
They happen on the water, at the show, somewhere between the parking lot and wherever the night goes. Triply’s founders understood this intuitively. So they crafted a product that earned its place in moments worth remembering.
A cocktail not just made for travel, but inspired by it.
That became the foundation. Wherever. Whenever. However. Not a tagline applied to a product, but a worldview already living inside the brand. Our job was to make it visible.
The Brand
The visual world followed.
Capri Blue and Vanilla as the primary palette, clean and ownable. Flavor-specific colors for each cocktail. Bold typography built for energy. A graphic language of hand-cut shapes and illustrated motifs that could wrap a pouch or fill a billboard without losing personality. Photography that was youthful, nostalgic, in-motion. The people in Triply’s world aren’t posing. They’re already somewhere worth being.
Client: Triply Premium Cocktails
Agency: Flagship
Creative: Patrick Macomber, Pete Morris, Dani Donahoe, Jason Donahoe, Andy Hockey
Project Management: Sheena Martin
Production: Neighborhood Film