Big Effect hands artists the keys, giving them the power to unlock creative freedom, level up their career, and achieve success — one song, one quest at a time.

Empowering every artist to own their journey

Flagship worked with the team at Big Effect to create a fun, vibrant, and empowering identity, inspired by the constant climb upward toward success in the music industry. The simple mark is part EQ, part ladder, and all boldness, as its users “play the game” on their own terms.