There's a certain feeling when you step foot in Colorado. You are awestruck. At Colorado State, that awe inspires the actions of each and every student, faculty, staff, and alum. It’s the feeling of anticipation, possibility, and energy. And it’s a feeling you don’t get anywhere else.
Using the hero line "Find Your Energy," the brand focused on a vibrant and personal approach in creating a visual system. New bright secondary colors, fresh typography, expressive textures, and clean collage-inspired layouts were combined to create visuals illustrating the unique frequency that only those at CSU know.
Awards:
Gold & Best of Show, Total Advertising Campaign, Educational Advertising Awards
Gold for Find Your Energy Environmentals, Outdoor Transit/Airport/Subway - Series, Collegiate Advertising Awards
Gold for Find Your Energy Admissions Campaign, Direct Mail - Series, Collegiate Advertising Awards
Gold for Find Your Energy Print Ad Campaign, Magazine Ad - Series, Collegiate Advertising Awards
Agency: 160over90
Year: 2022-2024
TEAM
Patrick Macomber
Eric Haag
Nicole Kish
Catherine Northington
Jessica Eversmeyer
Irving Navarro
Lauren Li
Quinn Kelley
Shannon Reynolds
Samantha Thompson
Jason Gallagher
Ashley Coffin
Lavon Coker
Beth Julian
VIDEO
Lori Schmon
Anderson Bradshaw
Justin Padilla
Brandon Suquet
Alex Ayabe
Ryan Berger
Matt Whiteford